African amethyst is deep purple, velvety and gorgeous and highly saturated. Until the 19th century it was a rare stone, as expensive as ruby and emerald, but then large deposits were found in Brazil and the price came down. It's still one of the most enduringly popular gemstones; the birthstone for February and as the price does not rise disproportionately with carat size, is affordable even in large sizes. It tends to be a little more included than Brazilian amethyst, with tiny inclusions that contribute to its velvety and somewhat hazy appearance. More saturated stones tend to be more valuable, but if the colour is too deep the stones appear very dark, almost black and this is undesirable. We aim for a good, deep but still open colour in our amethyst.